brenllo design

Kaizen Arcade

Branding
Graphic Design
Apparel Design

Kaizen Arcade is my personal fashion brand, a love letter to fighting games, arcade culture, and the desire to improve everyday. Kai (change) and Zen (good) together are a philosophy that translates to everyone, everywhere, everyday improvement. I thought that this mentality pairs well with the mantra of fighting games and their community. Given the nature of their play and practice. Paired with the rugged retro aesthetics of arcades in their golden age.

Kaizen is the charm you feel from the moment you step into an arcade. From the second you see the flashing lights, hear the crunchy sound effects, and lay your hands on the weathered machines. It’s the bond between you and the friends you play alongside your whole life. It’s the fire that’s ignited inside of you.