brenllo design
designer ︎
she/they
Scuf ‘Be Gaming’ Campaign
2019,2020
Marketing
2019,2020
Marketing
SCUF Gaming has been known as product innovators of the competitive gaming industry for over a decade now. Do you know what they weren’t know for? Having a meaningful brand.
Respected by the esports core fan base for its groundbreaking product features and revolutionary back paddle systems that give the pros (from the likes of the Call of Duty League) a competitive edge, SCUF never put much effort into building the brand purpose and soul. And, they all but ignored the massive gaming audience beyond that hardcore esports fanbase.
After our ground-up rebranding effort was complete, the “Be Gaming” campaign was launched to not only help define our role in gamers’ lives, but to connect them, rally them, and raise awareness beyond our core in the process.
Eleven brand-forward content pieces ran across owned and paid channels, social, paid and email supported while new traffic was directed to a dedicated brand focused landing page. The campaign boosted awareness and gave us the brand lift we were looking for. The content gained over 12M Impressions and over 5.8M video views within its short four-week run. SCUF’s next chapter has officially begun.
Creative Director – John Teter
Project Manager - Amy Clark
Designer, Writer - Bren Scarllo
Designer - Greg Chandler
Respected by the esports core fan base for its groundbreaking product features and revolutionary back paddle systems that give the pros (from the likes of the Call of Duty League) a competitive edge, SCUF never put much effort into building the brand purpose and soul. And, they all but ignored the massive gaming audience beyond that hardcore esports fanbase.
After our ground-up rebranding effort was complete, the “Be Gaming” campaign was launched to not only help define our role in gamers’ lives, but to connect them, rally them, and raise awareness beyond our core in the process.
Eleven brand-forward content pieces ran across owned and paid channels, social, paid and email supported while new traffic was directed to a dedicated brand focused landing page. The campaign boosted awareness and gave us the brand lift we were looking for. The content gained over 12M Impressions and over 5.8M video views within its short four-week run. SCUF’s next chapter has officially begun.
Creative Director – John Teter
Project Manager - Amy Clark
Designer, Writer - Bren Scarllo
Designer - Greg Chandler
PROCESS
